Hiring Professionals

If I only  had  room  for three words in this  entire chapter, they  would be hire a pro­
fessional.

An accountant or bookkeeper will  bring  your  accounts under control much faster than you ever  could, and  they’re very likely to save you money as well.  Let’s face it: we might be fantastic at with crafting standards-compliant XHTML, or designing very usable and  nicely designed interfaces, but we aren’t on this  planet to be ac­ countants or lawyers. This is exactly the reason that most accountants or legal experts don’t design or build their own  web sites—it’s not in their range  of competencies or interests.

When I first started out on my own,  I was very conscious about not spending any more money than I absolutely needed to. This would mean that I would often wrestle with my own  bookkeeping well  into  the night and  on weekends, in order to keep the accounts up-to-date. I took the same  approach with every  other element of my newly created job; I didn’t particularly like most  of these extra  chores, to be honest, and  I wasn’t great at some  of them. I would either complete these tasks  far slower than others would, or worse still,  not do them at all.

One day,  a wise  friend asked me how  long it took me to do my monthly accounts. When I explained that  I spent most  of every  weekend on them, it was quickly pointed out that it was costing me hundreds of dollars in lost income, not to mention priceless and  necessary downtime, to do the books  badly. When we weighed up the billable rate per hour that I lost as a result of working on non-billable stuff instead of money-making projects, and  then compared that  to having a bookkeeper do in a couple of hours a task that  took me all weekend, I quickly decided to loosen the purse strings the smart way.

Let’s use a simplified example. Say you charge yourself out at $100 per hour, and it takes  you an entire day to manage your  books  per month, then the actual cost to you is around $750, assuming you could bill yourself out for seven-and-a-half hours that  day.

Now,  you go to a local  accountant or bookkeeper and  ask them to do your  monthly books  at $50 per hour, and  they  take four hours. Not only  have  you saved yourself the headache of doing the work,  you are over $500 better off, assuming you can fill that  day with billable work.

If you’re really lucky, you may find a professional nearby in the need of your services;
both  parties win  if you can  barter work  with them!

It’s worth having some  awareness of your  own  finances, of course. However, the opportunity lost when you spend an entire day every  fortnight on your  accounts when you could be earning hundreds with billable work,  should make sense straight away. If this  isn’t enough to convince you,  consider your  knowledge of account- ing—do you feel satisfied that you know every single tax deduction and tax strategy to save you from paying more  tax than you need to? Are you confident that  you know a Profit  and  Loss statement in intimate detail?

If you have answered in the negative to either of these questions, do yourself a huge favor, and  find  a great accountant (ask for referrals from other freelancers, ask your bank  manager or insurance broker, or ask industry and  social contacts for referrals) who  understand freelancers and  can  give you great advice.

If you are reasonably confident in your  own  abilities, perhaps you could ask for a quarterly or annual review. Regardless of the frequency, I urge you to seek profes­ sional financial opinion—regularly.


Managing Your Money … with a Little Help

One of the biggest  reasons freelancers fail in their first year  or two stems from their lack of financial planning and  control. It can often  feel overwhelming to manage your  accounts, but without good management, the money could dry up.

Don’t be hesitant to ask others for advice. There are plenty of online forums and web sites  discussing money matters, and  professional help from your  accountant can make  a world of difference.

You are not alone in facing  these hurdles, so embrace opportunities for assistance from others who  know accounting inside and  out—it may  save you from having to ditch freelance life and  seek employment.




Making More Money … with a Little Help

This  may sound ridiculously obvious, yet we all suffer  from letting ourselves be­ come  wrapped up in the detail. This  trap  means that  we forget about the most important detail of all, which is to find  out what makes us profitable so that  we can repeat it.

We all have  projects or tasks  that  we need to do regularly, but upon analyzing them in more  detail, it’s often  clear  that  many of them waste time  and  make  no profit. Or, even  worse, end  up making a loss.  Stop  doing them—hand them over to a professional!

It’s hard as a freelancer to learn to say no, but if you don’t, you can easily become caught in spending your  time  on less profitable activities. Get in the habit of reg­ ularly reviewing your  time  sheets and  your  income—discover where your  real profit lies,  and  concentrate on that.

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