Accounting Basics

The following concepts may seem like common sense, but they’re often overlooked in the excitement of pushing your  freelance business off the ground. And  we all know what will  happen if you don’t keep  an eye on the finances—don’t we?

cash flow
The ideal incarnation of cash  flow is an amount of cash  coming in that’s greater than the cash  going out; to put  it bluntly, this  is what will  allow you to keep freelancing. It’s obvious that  when the cash  coming in is less than the cash  you are spending, something has to change. However, there’s actually more  to it than money in, money out—timing can  also play  a crucial role.

salary
In terms of paying yourself a realistic salary, you should not only  pay yourself what you would be likely to earn  if you were  employed, but also factor  in those hidden extras, such as pension or superannuation plans, dental and  health be­ nefits, and  the like—and to allocate and  deposit funds accordingly. This  isn’t the time  to give yourself a grand raise,  though—it is still  vitally important that there is money in that  business account.

profit
You may  think as long as you’re earning a decent salary, then that’s all you need. Not true—having even a small layer of profit on top of all of your expenses, including your  own  salary, is a very important tool to weather months where the finances dry up or some  other disaster occurs.

insurance
You cannot afford  to go without insurance, even  if you think you can  avoid it. There are a plethora of insurance options, and  your  financial advisor can  help you with these. You should consider such insurance as professional indemnity, business liability, and income protection. Should something unexpected occur, these plans could really save you a whole world of trouble.

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